What Coworking Spaces Can Teach Every Business About Work and Belonging

250 stories on how space, culture, and community are shaping the workspaces of the future.

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Coworkies Book: In-depth insights into the coworking market for businesses

A book read by forward-thinking teams across the globe.

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Let's Build Understanding about Coworking in your Organization

Around the World in 250 Coworking Spaces captures the real stories of founders who've built thriving coworking spaces, from first idea to fully operating communities. Their journeys offer more than just inspiration; they reveal the decisions, trade-offs, and challenges behind running these businesses every day. From how spaces are designed, to how communities are built, to how revenue models evolve, this is a ground-level look at how coworking works.


For companies looking to better understand this fast-moving industry, these founder stories offer sharp insights you won't find in white papers or market reports, helping you better shape your own strategies, services, or partnerships within the coworking world.

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Book presentation at HAN Spaces, Istanbul.

Strategic Advantages of Understanding the Flex Market with Coworkies

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Operational Knowledge

Access detailed knowledge from our research and 'Around the World in 250 Coworking Spaces' on coworking operational models, prevalent challenges, and sought-after solutions.

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Refined Product-Market Fit

Apply this market understanding to adapt your products and services, ensuring precise alignment with the actual needs of the flexible workspace sector.

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Informed Market Engagement

Develop targeted engagement strategies based on market understanding, fostering substantive dialogues and improving lead quality.

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Enhanced Industry Authority

Elevate your company's profile as an authority by contributing to industry discourse with perspectives rooted in genuine market understanding.

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Targeted Network Development

Engage with our global network of operators and innovators, equipped with the insights to forge productive, collaborative partnerships.

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Increased Brand Resonance

Position your brand as a knowledgeable and relevant partner to the flexible workspace industry, fostering trust and enhancing credibility.

Sharing What We’ve Learned With the People We Work With

The research behind Around the World in 250 Coworking Spaces isn’t something we keep on a shelf. We use what we’ve learned to help our partners and clients navigate the real challenges of coworking, whether they’re launching a space, refining operations, or exploring new opportunities in the industry.

Targeted presentations and workshops on coworking best practices and trends.
Sharing what we've learned on Coworking

Targeted presentations and workshops on coworking best practices and trends.

Focused discussions on coworking at industry-specific fairs and events.
Targeted coworking presentations

Focused discussions on coworking at industry-specific fairs and events.

We participate in events focused on the flexible workspace sector like Orgatec.
Gaining Knowledge at Industry Specialized Events

We participate in events focused on the flexible workspace sector like Orgatec.

How Companies & Industries Can Use These Insights

The coworking world isn’t just relevant to space operators, it touches a wide range of industries looking to better serve the way people work today. The lessons inside Around the World in 250 Coworking Spaces help companies fine-tune their products, services, and strategies to meet the real needs of this growing market. These coworking insights are especially useful for:

Furniture brands & workspace designers

Technology providers & software companies

Access control & security system providers

Workspace management platforms

Wellbeing & biophilic design specialists

Sustainability solution providers

Commercial real estate groups & advisory firms

Professional service providers supporting the flexible workspace sector

Explore a Consultation
Understanding the Flexible Workspace Market - Watch on YouTube
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Watch: Insights about the world of coworking from Coworking Specialist Pauline Roussel ↗

Turning Insights Into Real Business Impact

We don’t just share research, we help companies apply it. We work with companies to connect the dots, turning what we’ve learned from hundreds of coworking spaces into something they can actually use in their business.

Knowledge & Content Collaborations

  • Brand integration in upcoming publications
  • Development of co-branded research or case studies
  • Visibility on associated marketing collateral
  • Thought leadership contributions to Coworkies' platforms

Industry Event & Workshop Engagements

  • Sponsorship of Coworkies-led industry events and webinars
  • Platforms for your subject-matter experts
  • Presence at key industry conferences
  • Collaborative development of targeted workshops and roundtables

Strategic Digital Engagement

  • Targeted communication campaigns to our network
  • Collaborative social media initiatives
  • Opportunities for product/service demonstrations
  • Access to qualified leads from joint campaigns

Custom Workshops: Help Your Team to Understand the Flexible Workspace Landscape

Team engaged in a strategic workshop on workspace innovation
Customized workshops designed to address your organization's specific learning objectives.

We design and deliver workshops tailored to your organization’s goals, challenges, and curiosity about the coworking and flex workspace world. We help your team build a real understanding of the coworking market, how operators run their spaces, what drives their decisions, and where real opportunities exist to work with them.

What we cover (and can tailor):

  • How Coworking Spaces Actually Operate
    Different models, real challenges, and the metrics that matter.
  • What Operators Really Need
    From tech and design to community-building and service, insights to align your offering with what's truly valuable.
  • How to Work With the Industry
    Insight-led strategies for B2B engagement, sales conversations, and long-term partnerships.
  • Designing Better Products for Modern Workspaces
    What makes a product actually useful to coworking teams, and how to find that alignment.
  • Building Stronger Relationships in the Ecosystem
    Approaching coworking not just as a market, but as a network of relationships.
  • Where Flex Spaces Fit in Corporate Real Estate
    A look at how companies are rethinking their real estate mix and what role coworking is playing.

Our workshops are fully customized, interactive, and built to give your team knowledge they can act on right away. They can be delivered on-site, online, or in a dedicated venue, whatever works best for you.

Request Workshop Information

Helping Companies Find Their Place in the Coworking Industry

We structure our work around organizations that want to better understand coworking, not in theory, but in the details that actually shape operator decisions. These partnerships help turn market insights into clear business strategies and measurable results.

Case Study: Connecting a Furniture Brand With Coworking Spaces, And Creating Win-Win Partnerships

  • The Challenge: A global furniture company wanted to strengthen its presence in the coworking sector, not just by selling into it, but by becoming part of the spaces themselves. They needed local market insights, trusted operator relationships, and a model that delivered value on both sides.
  • The Approach: We started with focused research in key coworking markets to understand where the strongest partnership opportunities existed. From there, we helped the company build direct relationships with selected coworking operators, structuring partnerships where the brand would redesign parts of the spaces as live, fully functional showrooms.
  • The Result: For the furniture company, these partnerships created highly visible, real-world installations where clients could experience their products in active work environments, driving both sales and credibility in the coworking industry. For the coworking spaces, it offered an opportunity to refresh their interiors at a significantly reduced cost, while strengthening the member experience and upgrading their design standards. The result: long-term partnerships that serve both business development and community-building, rooted in real, shared value.

How can we help your company find its place in the coworking industry? Whether you’re looking to enter the market, refine your approach, or build strategic partnerships, we can help you understand the coworking landscape and turn that knowledge into real business impact.

Initiate a Conversation
Attending Orgatec and talking to furniture manufacturers.
Attending Orgatec, talking to furniture manufacturers.

About Coworkies: Helping Companies Understand and Navigate the Coworking Industry

Pauline Roussel at a coworking seminar.
Pauline Roussel at a coworking seminar.
Pauline Roussel and Dimitar Inchev of Coworkies analyzing global coworking data
Pauline Roussel conducting a presentation and Q&A at Orgatec.

We’ve spent the last decade inside coworking spaces, not just visiting them, but sitting with the founders, operators, and teams who run them. Across hundreds of spaces in over 60 cities, we’ve seen how this industry works at every level: from single-location independents to global brands. At the center of this work is Around the World in 250 Coworking Spaces, a global field guide to how coworking spaces actually get built, managed, and grown. It’s become a go-to reference for operators, consultants, and now companies who want to better understand where they fit in this fast-moving market.

For companies looking to serve or partner with coworking spaces, we offer:

  • Direct Market Access
    We draw from first-hand research and relationships with hundreds of coworking operators, investors, and service providers worldwide.
  • Applied Industry Knowledge
    Beyond trends and theory, we help companies understand the real operational models, buying decisions, and priorities that drive coworking businesses.
  • Commercial Strategy Development
    We help companies take what's happening inside coworking spaces and turn it into clear decisions about how they design products, build partnerships, and approach the market.
  • Trusted Industry Network
    Through years of community building, we've built strong relationships inside the coworking industry, helping companies make the right connections faster.

The coworking and flexible workspace sector is growing, but it’s nuanced, fragmented, and often misunderstood. We help companies cut through the noise and engage with this market in a way that creates real value for both sides.ƒ

Getting Started with Coworkies

See how our knowledge of coworking can help your team enter, understand, and navigate this growing market.

Step 1: Start the Conversation

We begin with a conversation to understand where you are, what you're trying to achieve, and where deeper market knowledge could help you make stronger decisions.

Step 2: Build the Plan

Based on your goals, we'll outline a clear approach, with specific research, workshops, and conversations designed to fill knowledge gaps and give your team the insight they need.

Step 3: Put It to Work

Once aligned, we activate the work, combining our research, experience, and network to give your team the real-world understanding needed to confidently engage the coworking sector.

Schedule an Initial Call

Submit the form below to discuss partnership opportunities and explore how our coworking market insights can support your business goals.

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Frequently Asked Questions: Market Knowledge & Engagement

Key information regarding Coworkies' market expertise services and partnership frameworks.

How does understanding founder stories translate to business success in the flexible workspace market?

Founder stories from our 'Around the World in 250 Coworking Spaces' research reveal the operational realities behind successful spaces, critical growth decisions, and authentic market needs. This understanding enables you to align your products and services with what actually drives coworking spaces forward, rather than assumptions. Companies like Vitra and SAP leverage these insights to develop solutions that resonate with operators' real challenges and aspirations.

What specific industries benefit most from Coworkies' strategic partnership approach?

Our partnership approach is particularly valuable for furniture manufacturers and designers seeking modular, durable solutions; technology providers developing workspace management software; access control and security system suppliers; wellbeing and biophilic design specialists; sustainable solution providers; and professional service firms like architects and consultants. Each industry gains specific operational insights that inform product development and market positioning strategies.

How do your custom workshops translate operational knowledge into actionable business outcomes?

Our workshops focus on practical application of market insights. We cover operational frameworks, core operator requirements, strategic B2B engagement approaches, and product development aligned with verified industry demands. Participants leave with specific strategies for cultivating strategic alliances and understanding the evolving role of flexible spaces in corporate real estate. The interactive format ensures your team can immediately apply these insights to current projects and strategic planning.

What makes Coworkies' market expertise different from traditional market research?

Unlike traditional market research, our expertise comes from direct engagement with over 500+ coworking spaces and thousands of operators worldwide. We capture authentic founder voices and operational realities, not just statistics. Our ongoing community engagement through events, publications, and our professional network provides real-time insights into market evolution. This creates a competitive advantage by understanding not just what operators need, but why they need it and how they make decisions.

How can we initiate a discussion?

Please complete the contact form on this page. Our team will then connect with you to arrange an initial consultation to understand your requirements and explore potential collaboration.

Coworkies Solutions for Different Audiences

Discover how we help various stakeholders achieve their goals through strategic workshops and partnerships.

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Universities & Academic Institutions

Leverage coworking insights for campus innovation hubs, student entrepreneurship programs, and academic research on flexible workspace trends.

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Industry Associations

Empower your members with market intelligence, facilitate networking opportunities, and position your association as a thought leader in flexible workspace evolution.

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Coworking Operators

Access proven strategies from 250+ global spaces, operational best practices, and connect with a worldwide community of successful operators.

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Companies & B2B Partners

Strategic market insights and partnership opportunities for furniture manufacturers, technology providers, and professional service firms.


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