Coworking Stories Everyone Can Learn From

Learn from coworking pioneers who built thriving coworking businesses. A read to transform how you think about the future of workspaces.

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Coworkies Book: In-depth insights into the coworking market for businesses

A book read by forward-thinking teams across the globe.

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Let's Build Understanding about Coworking in your Organization

Through 'Around the World in 250 Coworking Spaces,' we've captured the authentic voices of these founders, documenting their journeys from concept to thriving communities. Their stories reveal the operational realities behind successful spaces, the critical decisions that shaped their growth, and the market insights that can transform your approach to this dynamic industry.


Understanding these founder perspectives isn't just about inspiration—it's about gaining fine-grained perception that enables you to align your solutions with the real needs driving this industry forward.

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Book presentation at HAN Spaces, Istanbul.

Strategic Advantages of Understanding the Flex Market with Coworkies

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Operational Knowledge

Access detailed knowledge from our research and 'Around the World in 250 Coworking Spaces' on coworking operational models, prevalent challenges, and sought-after solutions.

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Refined Product-Market Fit

Apply this market understanding to adapt your products and services, ensuring precise alignment with the actual needs of the flexible workspace sector.

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Informed Market Engagement

Develop targeted engagement strategies based on market understanding, fostering substantive dialogues and improving lead quality.

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Enhanced Industry Authority

Elevate your company's profile as an authority by contributing to industry discourse with perspectives rooted in genuine market understanding.

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Targeted Network Development

Engage with our global network of operators and innovators, equipped with the insights to forge productive, collaborative partnerships.

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Increased Brand Resonance

Position your brand as a knowledgeable and relevant partner to the flexible workspace industry, fostering trust and enhancing credibility.

Sharing Our Know-How With Partners and Clients

We leverage our extensive research and insights to empower our partners and clients in the coworking space.

Targeted presentations and workshops on coworking best practices and trends.
Sharing what we've learned on Coworking

Targeted presentations and workshops on coworking best practices and trends.

Focused discussions on coworking at industry-specific fairs and events.
Targeted coworking presentations

Focused discussions on coworking at industry-specific fairs and events.

We participate in events focused on the flexible workspace sector like Orgatec.
Gaining Knowledge at Industry Specialized Events

We participate in events focused on the flexible workspace sector like Orgatec.

Benefits for Companies & Industries

Our coworking insights are valuable for companies seeking a nuanced understanding of the coworking and flexible workspace ecosystem to optimize their offerings. Those are especially valuable for organizations in the following sectors.

Furniture Manufacturers & Designers, Technology Providers, Access Control & Security Systems, Workspace Management Software, Wellbeing & Biophilic Design Suppliers, Sustainable Solution Providers, CRE and Professional Service Firms.

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Understanding the Flexible Workspace Market - Watch on YouTube
Watch: Insights about the world of coworking from Coworking Specialist Pauline Roussel

Leveraging Insights: Pathways to Market Impact

Our engagement models are structured to provide comprehensive market understanding and facilitate the translation of these insights into measurable business results.

Knowledge & Content Collaborations

  • Brand integration in upcoming publications
  • Development of co-branded research or case studies
  • Visibility on associated marketing collateral
  • Thought leadership contributions to Coworkies' platforms

Industry Event & Workshop Engagements

  • Sponsorship of Coworkies-led industry events and webinars
  • Platforms for your subject-matter experts
  • Presence at key industry conferences
  • Collaborative development of targeted workshops and roundtables

Strategic Digital Engagement

  • Targeted communication campaigns to our network
  • Collaborative social media initiatives
  • Opportunities for product/service demonstrations
  • Access to qualified leads from joint campaigns

Custom Workshops: Unpacking Flexible Workspace Dynamics

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Customized workshops designed to address your organization's specific learning objectives.

Equip your team with specialized, actionable knowledge of the flexible workspace sector. We develop and facilitate tailored workshops focusing on operational models, critical needs, and effective support strategies for these environments. Our programs address market trend analysis, operator engagement strategies, and sales team education on sector-specific nuances, delivering essential understanding.

Illustrative Workshop Modules:

  • Operational Frameworks of Coworking Spaces: Models, Challenges, and Key Performance Indicators.
  • Identifying Core Operator Requirements: Technology, Spatial Design, and Community Engagement.
  • Strategic B2B Engagement in the Flex Office Market: An Insight-Driven Approach.
  • Product Development for Contemporary Workspaces: Aligning Solutions with Verified Industry Demands.
  • Cultivating Strategic Alliances within the Coworking Ecosystem.
  • The Evolving Role of Flexible Spaces in Corporate Real Estate Strategy.

Our workshops are interactive, informed by current data, and structured to yield actionable outcomes. Delivery options include on-site at your location, a designated venue, or virtual facilitation.

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Case Studies: Best Practices in working with Flexible Workspaces

Explore how organizations have leveraged Coworkies' market expertise to develop effective strategies and achieve measurable results in the flexible workspace sector. These examples highlight the value of data-informed decision-making.

Illustrative Case: Product Strategy Refinement for a Furniture Design Firm

  • Challenge: A furniture design firm identified the expanding flex office market as a key growth area but required deeper insights into how their current product portfolio aligned with the distinct operational and design requirements of varied coworking environments.
  • Solution: Leveraging Coworkies' research, including findings from 'Around the World in 250 Coworking Spaces' and targeted consultations, the firm pinpointed critical trends in modular design, material durability, and technology integration. This market understanding informed a strategic workshop on product adaptation and a subsequent co-marketing initiative to showcase these newly optimized features.
  • Results: The firm successfully introduced a furniture line specifically engineered for coworking spaces, securing substantial orders from multiple key operators and establishing a strong market position as a preferred supplier to the flexible workspace industry.

We collaborate with partners to formulate strategies aimed at delivering quantifiable results.

Discuss Your Strategic Goals
Data visualization showing positive outcomes from strategic market insights
Illustrating successful outcomes derived from strategic market understanding.

About Coworkies: Your Source for Global Coworking Knowledge

Pauline Roussel and Dimitar Inchev of Coworkies analyzing global coworking data
Pauline Roussel and Dimitar Inchev, Founders of Coworkies and Authors of 'Around the World in 250 Coworking Spaces'.

Coworkies specializes in delivering knowledge on the complex domain of coworking and flexible workspaces. Our publication, 'Around the World in 250 Coworking Spaces,' serves as a foundational resource, offering practical insights into operational models, essential requirements, and emerging trends. This, combined with our ongoing research and active community engagement, provides a robust platform for companies to understand and succeed in this evolving market.

Our objective is to convert this comprehensive understanding into actionable business strategies, facilitating connections and promoting the development of innovative solutions tailored to the future of work. Our direct engagement with hundreds of spaces and thousands of operators forms the basis of our trusted network and shared knowledge.

Core Assets for Market Understanding:

  • Globally Recognized Publication: A definitive guide to coworking models, operational knowledge, verified needs, and industry best practices.
  • Comprehensive Research & Network: Access to insights from over 10,000 workspace operators, investors, and service providers.
  • Sector Specialization: In-depth, nuanced comprehension of market dynamics, operator challenges, and emergent opportunities.
  • Professional Community: An active network of industry professionals engaged through online and offline platforms.

Initiating Your Journey with Coworkies

Discover how our know-how can support the achievement of your business objectives within the flexible workspace sector.

1. Initial Consultation

Arrange a consultation to review your current market perspective, outline your company's objectives, and identify how our expertise can address knowledge gaps.

2. Customized Expertise & Strategy Blueprint

We will prepare a detailed proposal outlining methodologies for market understanding, including specific activities, deliverables, and engagement frameworks.

3. Engagement & Activation

Upon agreement, we will activate the engagement, utilizing our research, publications, and network to deliver market knowledge and support your effective market participation.

Schedule an Initial Call

Submit the form below to discuss partnership opportunities and explore how our coworking market insights can support your business goals.

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Frequently Asked Questions: Market Knowledge & Engagement

Key information regarding Coworkies' market expertise services and partnership frameworks.

How does understanding founder stories translate to business success in the flexible workspace market?

Founder stories from our 'Around the World in 250 Coworking Spaces' research reveal the operational realities behind successful spaces, critical growth decisions, and authentic market needs. This understanding enables you to align your products and services with what actually drives coworking spaces forward, rather than assumptions. Companies like Vitra and SAP leverage these insights to develop solutions that resonate with operators' real challenges and aspirations.

What specific industries benefit most from Coworkies' strategic partnership approach?

Our partnership approach is particularly valuable for furniture manufacturers and designers seeking modular, durable solutions; technology providers developing workspace management software; access control and security system suppliers; wellbeing and biophilic design specialists; sustainable solution providers; and professional service firms like architects and consultants. Each industry gains specific operational insights that inform product development and market positioning strategies.

How do your custom workshops translate operational knowledge into actionable business outcomes?

Our workshops focus on practical application of market insights. We cover operational frameworks, core operator requirements, strategic B2B engagement approaches, and product development aligned with verified industry demands. Participants leave with specific strategies for cultivating strategic alliances and understanding the evolving role of flexible spaces in corporate real estate. The interactive format ensures your team can immediately apply these insights to current projects and strategic planning.

What makes Coworkies' market expertise different from traditional market research?

Unlike traditional market research, our expertise comes from direct engagement with over 500+ coworking spaces and thousands of operators worldwide. We capture authentic founder voices and operational realities, not just statistics. Our ongoing community engagement through events, publications, and our professional network provides real-time insights into market evolution. This creates a competitive advantage by understanding not just what operators need, but why they need it and how they make decisions.

How can we initiate a discussion?

Please complete the contact form on this page. Our team will then connect with you to arrange an initial consultation to understand your requirements and explore potential collaboration.

Coworkies Solutions for Different Audiences

Discover how we help various stakeholders achieve their goals through strategic workshops and partnerships.

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Universities & Academic Institutions

Leverage coworking insights for campus innovation hubs, student entrepreneurship programs, and academic research on flexible workspace trends.

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Industry Associations

Empower your members with market intelligence, facilitate networking opportunities, and position your association as a thought leader in flexible workspace evolution.

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Coworking Operators

Access proven strategies from 250+ global spaces, operational best practices, and connect with a worldwide community of successful operators.

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Companies & B2B Partners

Strategic market insights and partnership opportunities for furniture manufacturers, technology providers, and professional service firms.


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